Shopping
“Online shopping is the buying operation or behavior of products or services over the Internet. This means going online, landing on the website of a retailer, choosing something and planning for delivery of it. The customer pays either with a credit or debit card or upon delivery for the goods or service online.”
For a variety of reasons, online shopping is getting increasingly popular. Certainly, there are outside factors such as rising gas prices, difficulty getting to local shops and hassles frequently associated with shopping malls and other retail stores that add to the increased interest in online shopping.
With its feedback passed by existing users, consumers can get full information about the product. If one wants to buy a product, he/she is no longer limited to asking friends and families, because on the web many product reviews give opinions about the product's existing users.
Online shopping sites offer a wide variety of goods, both of high quality and medium quality, taking into account people's rates.
1) National and International Barriers do not exist.
2 ) The customers will be in a demanding position in online shopping and the
suppliers will not be in a position of orders.
3 ) Online shopping offers huge employment opportunities.
FOR CONSUMER PREFERENCE DEFINITION:
Consumer preference refers to, "how consumers choose goods and services in terms of factors such as taste, desire, and individual choices. Factors like the income of the customer and the price of goods do not influence the desired products or services of the customer.
PREFERENCE WHAT IS CUSTOMER?
Consumer preference will make a company or break a product. When buyers usually like a product for years, it can go around and sell millions of copies. If the customer doesn't like a product, however, it could go away very quickly.
ONLINE CUSTOMERS:
Digital shoppers must have internet access and a legal payment method to complete a purchase in general, higher levels of education and personal income lead to a more favorable view of online shopping. Improved consumer exposure often increases the likelihood of developing a favorable attitude toward new shopping networks.
UNDERSTANDING E-COMMERCE (e-commerce)
Through offering cheaper and more efficient distribution channels for their products or services, e-commerce has helped companies develop a larger market presence.
The discount retailer Target, for example, has replaced its brick-and-mortar presence with an online store that allows customers to purchase everything from clothing to coffee making and toothpaste to action figures.
In comparison, Ali Baba was expanding the business with an online sales and product delivery model based on e-commerce. Not to be outdone, individual sellers have participated more and more in e-commerce purchases through their websites. Finally, digital marketplaces like eBay or Etsy act as markets where multitudes of buyers and sellers come together to run business.
THE BENEFITS AND DISADVANTAGES OF E-COMMERCE
E-commerce offers the following benefits to consumers: Pleasant. E-trade will take place 24 hours a day, seven days a week.
Increased variety. Most retailers offer a wider variety of online items than they carry in their counterparts of brick and mortar. And many online stores that only exist will sell customers exclusive inventories that are unavailable elsewhere.
THE FOLLOWING LIMITATIONS APPLY TO E-COMMERCE:
Customer Service limited. If you're looking for a device online you can't just ask an employee to directly show the functionality of a particular model. And although some websites encourage you to speak with a member of staff online, this is no typical practice.
Few instantly gratifying. You will wait for it to be delivered to your home or office when you buy an item on-line. Retailers like Ali Baba, however, are making the waiting game a little less difficult by providing same-day delivery as a premium option for purchasing items.
Unable to contact things. Digital photos do not always communicate the whole story about an object, so e-commerce transactions can be unsatisfactory if the items obtained do not meet the expectations of the buyer. Case by case: a clothing item may be made from more shoddy fabric than its image online suggests.
ABSTRACT
Nowadays people's lifestyles are different. People are feeling anxious and time-consuming when they go to crowded markets. So, e-shopping is a blessing, because it saves time.
Online shopping is a mechanism by which consumers buy products, services, etc. directly from a retailer without an internet intermediary. Shoppers will access the online stores as they sit in front of the screen from the comfort of their home and shop. Online stores are usually available 24 hours a day, and there is internet access for many customers both at work and at home. Thus online shopping is very convenient for them. One of the most appealing factors about online shopping, especially during the holiday season, is that it relieves the need to wait in long lines or search for a particular item from a store.
Various products can be found online. Therefore, the researcher wants to know the consumer's choice. Fifty respondents were therefore met, and data were collected about their preference for online shopping.
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